Your conference organising committee

Dr Norshamliza Chamhuri

Universiti Kebangsaan Malaysia (National University Malaysia) (UKM)

Norshamliza Chamhuri is a Senior Lecturer at the School of Economics, Faculty of Economics and Management, National University of Malaysia (UKM). She received her undergraduate degree in Economics from UKM and Master of Agribusiness from the University of Queensland, Australia. She completed her Doctor of Philosophy in Agribusiness at Curtin University, Australia in 2011. Her research interests focus on  the areas of Consumer Behaviour, Agribusiness Marketing, Behavioural Economics, Green Marketing, and Retailing.


Professor Geoff Soutar

University of Western Australia



Professor Sharon Purchase

University of Western Australia

Sharon Purchase is a marketing academic at the University of Western Australia Business School. Her research focuses within the IMP area of business relationships and networks. She has previously worked on the Australian New Zealand Marketing Academy for 7 years as secretary and been involved in organising the ANZMAC 2005 conference and IMP Asia 2007.


Professor Pete Naude

Manchester Business School

Peter Naudé is Professor of Marketing at Manchester Business School, a post that he has held since September 2005.

He is a graduate of the Universities of Cape Town, Sussex, South Africa, and Manchester. After graduating initially from the Cape Town he spent a few years doing research and then management consulting before returning o the University of Cape Town as a Lecturer in Marketing. He joined Manchester Business School in 1978 as a Doctoral Student and then Lecturer and Senior Lecturer.  He moved to the University of Bath School of Management as Professor of Marketing in 1995, and returned to Manchester Business School in 2005. He served as Deputy Director of MBS from 2006 to 2012.


Adj Professor Peter J Batt

Peter J Batt and Associates

For almost 30 years, Peter J Batt was Professor of Food and Agribusiness Marketing at Curtin University in Perth, Western Australia. Today is his principal of Peter J Batt and Associates, an international agribusiness marketing and rural development consulting practice that links smallholder farmers in Asia and Africa to high value markets.

Through various international aid agencies, Peter has worked in Bangladesh, Indonesia, Kenya, Papua New Guinea, the Philippines and Viet Nam. Clients to date include ACIAR, the Crawford Foundation, CTA, FAO and the World Bank

For and on behalf of the IMP Group, Peter not only instituted IMP ASIA but has been directly involved in convening all six events in Perth, Phuket (2), Kuala Lumpur, Goa and Bali.